Your website
- Speed. Load time and Google’s Core Web Vitals, on phone and desktop.
- Security. HTTPS, HSTS, security headers, and mixed (insecure) content.
- Broken links. Dead pages, broken buttons, and phone or email links that don’t work.
- Booking and contact paths. Forms that fail, booking pages with no open times, and dead-end contact pages.
- Mobile. Whether a customer on a phone can read it, tap it, and reach you.